How Much Does a Digital Marketing and eCommerce Specialist Earn in Turkey?
According to ElemanBuldum.com data, the average monthly salary for a Digital Marketing and eCommerce Specialist in Turkey is approximately 104,331 TRY as of August 2025. Salaries for this position typically range from a low of 83,465 TRY to a high of 135,630 TRY. The final salary can vary depending on the employees years of experience, the company, and the city of employment.
The Digital Marketing and eCommerce Specialist salary is calculated and published based on salary information shared by job seekers in their resumes and salary figures specified by employers in job postings.
According to August 2025 data, a Digital Marketing and eCommerce Specialist earns an average monthly salary of 104,331 TRY (approximately $2,546 / €2,181).
0-2 Years Experience
64,685 TRY
2-5 Years Experience
104,331 TRY
5+ Years Experience
157,540 TRY
Digital Marketing and eCommerce Specialist Salary Distribution by Year
| Year | Lowest Salary | Average Salary | Highest Salary |
|---|---|---|---|
| 2025 | 83,465.00 TRY | 104,331.00 TRY | 135,630.00 TRY |
| 2024 | 46,740.40 TRY | 58,425.36 TRY | 75,952.80 TRY |
| 2023 | 19,196.95 TRY | 23,996.13 TRY | 31,194.90 TRY |
| 2022 | 10,850.45 TRY | 13,563.03 TRY | 17,631.90 TRY |
| 2021 | 7,511.85 TRY | 9,389.79 TRY | 12,206.70 TRY |
Average Digital Marketing and eCommerce Specialist Salary Differences by City
Salaries for those working as a Digital Marketing and eCommerce Specialist can vary significantly in a large and diverse country like Turkey due to different living conditions and economic factors in each city. While salaries are expected to be higher in major metropolitan areas due to the high cost of living, there may be additional payments or incentives in regions experiencing a shortage of personnel.
| City / Region | Average Salary |
|---|---|
| İstanbul | 122,067.27 TRY |
| Ankara | 116,850.72 TRY |
| İzmir | 110,590.86 TRY |
| Kocaeli, Sakarya, Düzce, Bolu, Yalova | 106,417.62 TRY |
| Edirne, Kırklareli, Tekirdağ | 103,287.69 TRY |
| Trabzon, Ordu, Giresun, Rize, Artvin | 91,811.28 TRY |
| Bursa, Eskişehir, Bilecik | 84,508.11 TRY |
| Aydın, Denizli, Muğla | 90,767.97 TRY |
| Adana, Mersin | 97,027.83 TRY |
| Balıkesir, Çanakkale | 87,638.04 TRY |
| Antalya, Isparta, Burdur | 85,551.42 TRY |
Digital Marketing and eCommerce Specialist Salaries by Sector
This table shows the salary levels for those working as a Digital Marketing and eCommerce Specialist by sector. The salary level varies depending on factors such as the size of the sector, its emphasis on technological advancements, and the company's revenue, sales, export figures, and number of employees. Analyses from the last 3 months show that salaries increase in direct proportion to the company's size and revenue.
| Sector Name | Average Salary |
|---|---|
| Banking and Finance: Commercial Banking, Investment Banking | 115,807.41 TRY |
| Technology: Electronics, Software, Hardware, Communication, Fintech | 126,240.51 TRY |
| Energy: Oil, Gas, Renewable Energy | 108,504.24 TRY |
| Automotive: Vehicle Manufacturing, Automotive Parts | 101,201.07 TRY |
| Pharmaceuticals: Drug Manufacturing, Biotechnology | 87,638.04 TRY |
| Chemicals: Industrial Chemicals, Plastics, Rubber | 85,551.42 TRY |
| Defense and Aerospace: Military Equipment, Aircraft Manufacturing | 131,457.06 TRY |
| Machinery and Equipment Manufacturing: Industrial Machines, Automation | 100,157.76 TRY |
| Construction and Real Estate: Infrastructure, Housing | 91,811.28 TRY |
| Food and Beverage: Packaged Food, Drinks, Meat and Dairy | 84,508.11 TRY |
| Textile and Apparel: Ready-to-wear, Fabric Production | 85,551.42 TRY |
| Retail: Food Retail, Electronics, Clothing Stores | 88,681.35 TRY |
| Logistics and Transportation: Shipping Services, Warehousing | 88,681.35 TRY |
| Agriculture: Crop Production, Livestock | 92,854.59 TRY |
| Restaurant and Food Services: Catering, Fast Food Chains | 87,638.04 TRY |
Frequently Asked Questions about Digital Marketing and eCommerce Specialist Salaries
What is the average salary for a Digital Marketing and eCommerce Specialist in Turkey?
As of August 2025, the average salary for a Digital Marketing and eCommerce Specialist is 104,331 TRY (approximately $2,546 / €2,181).
The salary ranges from a low of 83,465 TRY to a high of 135,630 TRY.
What factors affect a Digital Marketing and eCommerce Specialist's salary?
The main factors affecting the salary of a Digital Marketing and eCommerce Specialist are:
- Years of experience (0-2 years: 64,685 TRY, 5+ years: 157,540 TRY)
- The sector they work in (Technology sector: +21%, Agriculture sector: -19%)
- Company size
- Geographic location (Istanbul: +17%, Other Anatolian cities: -12%)
- Specific skills and certifications
How often are Digital Marketing and eCommerce Specialist salaries updated?
Our salary data is updated on a weekly basis. The last update was on: August 24, 2025
In the last month, 273 people have contributed to our database by sharing their salary information.
Which sectors pay the highest salaries for a Digital Marketing and eCommerce Specialist?
The top 3 highest-paying sectors for a Digital Marketing and eCommerce Specialist are:
- Defense and Aerospace: 131,457 TRY (+26%)
- Technology Sector: 126,241 TRY (+21%)
- Banking and Finance: 115,807 TRY (+11%)
How do Digital Marketing and eCommerce Specialist salaries change by city?
Average salary differences by city are:
- Istanbul: 122,067 TRY (+17%)
- Ankara: 116,851 TRY (+12%)
- Izmir: 110,591 TRY (+6%)
- Other cities: 88,681 TRY (-15%)