How Much Does a Digital Marketing and Social Media Specialist Earn in Turkey?
According to ElemanBuldum.com data, the average monthly salary for a Digital Marketing and Social Media Specialist in Turkey is approximately 98,142 TRY as of September 2025. Salaries for this position typically range from a low of 80,054 TRY to a high of 126,692 TRY. The final salary can vary depending on the employees years of experience, the company, and the city of employment.
The Digital Marketing and Social Media Specialist salary is calculated and published based on salary information shared by job seekers in their resumes and salary figures specified by employers in job postings.
According to September 2025 data, a Digital Marketing and Social Media Specialist earns an average monthly salary of 98,142 TRY (approximately $2,365 / €2,002).
0-2 Years Experience
60,848 TRY
2-5 Years Experience
98,142 TRY
5+ Years Experience
148,194 TRY
Digital Marketing and Social Media Specialist Salary Distribution by Year
| Year | Lowest Salary | Average Salary | Highest Salary |
|---|---|---|---|
| 2025 | 80,054.00 TRY | 98,142.00 TRY | 126,692.00 TRY |
| 2024 | 44,830.24 TRY | 54,959.52 TRY | 70,947.52 TRY |
| 2023 | 18,412.42 TRY | 22,572.66 TRY | 29,139.16 TRY |
| 2022 | 10,407.02 TRY | 12,758.46 TRY | 16,469.96 TRY |
| 2021 | 7,204.86 TRY | 8,832.78 TRY | 11,402.28 TRY |
Average Digital Marketing and Social Media Specialist Salary Differences by City
Salaries for those working as a Digital Marketing and Social Media Specialist can vary significantly in a large and diverse country like Turkey due to different living conditions and economic factors in each city. While salaries are expected to be higher in major metropolitan areas due to the high cost of living, there may be additional payments or incentives in regions experiencing a shortage of personnel.
| City / Region | Average Salary |
|---|---|
| İstanbul | 114,826.14 TRY |
| Ankara | 109,919.04 TRY |
| İzmir | 104,030.52 TRY |
| Kocaeli, Sakarya, Düzce, Bolu, Yalova | 100,104.84 TRY |
| Edirne, Kırklareli, Tekirdağ | 97,160.58 TRY |
| Trabzon, Ordu, Giresun, Rize, Artvin | 86,364.96 TRY |
| Bursa, Eskişehir, Bilecik | 79,495.02 TRY |
| Aydın, Denizli, Muğla | 85,383.54 TRY |
| Adana, Mersin | 91,272.06 TRY |
| Balıkesir, Çanakkale | 82,439.28 TRY |
| Antalya, Isparta, Burdur | 80,476.44 TRY |
Digital Marketing and Social Media Specialist Salaries by Sector
This table shows the salary levels for those working as a Digital Marketing and Social Media Specialist by sector. The salary level varies depending on factors such as the size of the sector, its emphasis on technological advancements, and the company's revenue, sales, export figures, and number of employees. Analyses from the last 3 months show that salaries increase in direct proportion to the company's size and revenue.
| Sector Name | Average Salary |
|---|---|
| Banking and Finance: Commercial Banking, Investment Banking | 108,937.62 TRY |
| Technology: Electronics, Software, Hardware, Communication, Fintech | 118,751.82 TRY |
| Energy: Oil, Gas, Renewable Energy | 102,067.68 TRY |
| Automotive: Vehicle Manufacturing, Automotive Parts | 95,197.74 TRY |
| Pharmaceuticals: Drug Manufacturing, Biotechnology | 82,439.28 TRY |
| Chemicals: Industrial Chemicals, Plastics, Rubber | 80,476.44 TRY |
| Defense and Aerospace: Military Equipment, Aircraft Manufacturing | 123,658.92 TRY |
| Machinery and Equipment Manufacturing: Industrial Machines, Automation | 94,216.32 TRY |
| Construction and Real Estate: Infrastructure, Housing | 86,364.96 TRY |
| Food and Beverage: Packaged Food, Drinks, Meat and Dairy | 79,495.02 TRY |
| Textile and Apparel: Ready-to-wear, Fabric Production | 80,476.44 TRY |
| Retail: Food Retail, Electronics, Clothing Stores | 83,420.70 TRY |
| Logistics and Transportation: Shipping Services, Warehousing | 83,420.70 TRY |
| Agriculture: Crop Production, Livestock | 87,346.38 TRY |
| Restaurant and Food Services: Catering, Fast Food Chains | 82,439.28 TRY |
Frequently Asked Questions about Digital Marketing and Social Media Specialist Salaries
What is the average salary for a Digital Marketing and Social Media Specialist in Turkey?
As of September 2025, the average salary for a Digital Marketing and Social Media Specialist is 98,142 TRY (approximately $2,365 / €2,002).
The salary ranges from a low of 80,054 TRY to a high of 126,692 TRY.
What factors affect a Digital Marketing and Social Media Specialist's salary?
The main factors affecting the salary of a Digital Marketing and Social Media Specialist are:
- Years of experience (0-2 years: 60,848 TRY, 5+ years: 148,194 TRY)
- The sector they work in (Technology sector: +21%, Agriculture sector: -19%)
- Company size
- Geographic location (Istanbul: +17%, Other Anatolian cities: -12%)
- Specific skills and certifications
How often are Digital Marketing and Social Media Specialist salaries updated?
Our salary data is updated on a weekly basis. The last update was on: September 22, 2025
In the last month, 347 people have contributed to our database by sharing their salary information.
Which sectors pay the highest salaries for a Digital Marketing and Social Media Specialist?
The top 3 highest-paying sectors for a Digital Marketing and Social Media Specialist are:
- Defense and Aerospace: 123,659 TRY (+26%)
- Technology Sector: 118,752 TRY (+21%)
- Banking and Finance: 108,938 TRY (+11%)
How do Digital Marketing and Social Media Specialist salaries change by city?
Average salary differences by city are:
- Istanbul: 114,826 TRY (+17%)
- Ankara: 109,919 TRY (+12%)
- Izmir: 104,031 TRY (+6%)
- Other cities: 83,421 TRY (-15%)