How Much Does a Digital Marketing Specialist Earn in Turkey?
According to ElemanBuldum.com data, the average monthly salary for a Digital Marketing Specialist in Turkey is approximately 93,500 TRY as of August 2025. Salaries for this position typically range from a low of 74,800 TRY to a high of 121,550 TRY. The final salary can vary depending on the employees years of experience, the company, and the city of employment.
The Digital Marketing Specialist salary is calculated and published based on salary information shared by job seekers in their resumes and salary figures specified by employers in job postings.
According to August 2025 data, a Digital Marketing Specialist earns an average monthly salary of 93,500 TRY (approximately $2,281 / €1,954).
0-2 Years Experience
57,970 TRY
2-5 Years Experience
93,500 TRY
5+ Years Experience
141,185 TRY
Digital Marketing Specialist Salary Distribution by Year
| Year | Lowest Salary | Average Salary | Highest Salary |
|---|---|---|---|
| 2025 | 74,800.00 TRY | 93,500.00 TRY | 121,550.00 TRY |
| 2024 | 41,888.00 TRY | 52,360.00 TRY | 68,068.00 TRY |
| 2023 | 17,204.00 TRY | 21,505.00 TRY | 27,956.50 TRY |
| 2022 | 9,724.00 TRY | 12,155.00 TRY | 15,801.50 TRY |
| 2021 | 6,732.00 TRY | 8,415.00 TRY | 10,939.50 TRY |
Average Digital Marketing Specialist Salary Differences by City
Salaries for those working as a Digital Marketing Specialist can vary significantly in a large and diverse country like Turkey due to different living conditions and economic factors in each city. While salaries are expected to be higher in major metropolitan areas due to the high cost of living, there may be additional payments or incentives in regions experiencing a shortage of personnel.
| City / Region | Average Salary |
|---|---|
| İstanbul | 109,395.00 TRY |
| Ankara | 104,720.00 TRY |
| İzmir | 99,110.00 TRY |
| Kocaeli, Sakarya, Düzce, Bolu, Yalova | 95,370.00 TRY |
| Edirne, Kırklareli, Tekirdağ | 92,565.00 TRY |
| Trabzon, Ordu, Giresun, Rize, Artvin | 82,280.00 TRY |
| Bursa, Eskişehir, Bilecik | 75,735.00 TRY |
| Aydın, Denizli, Muğla | 81,345.00 TRY |
| Adana, Mersin | 86,955.00 TRY |
| Balıkesir, Çanakkale | 78,540.00 TRY |
| Antalya, Isparta, Burdur | 76,670.00 TRY |
Digital Marketing Specialist Salaries by Sector
This table shows the salary levels for those working as a Digital Marketing Specialist by sector. The salary level varies depending on factors such as the size of the sector, its emphasis on technological advancements, and the company's revenue, sales, export figures, and number of employees. Analyses from the last 3 months show that salaries increase in direct proportion to the company's size and revenue.
| Sector Name | Average Salary |
|---|---|
| Banking and Finance: Commercial Banking, Investment Banking | 103,785.00 TRY |
| Technology: Electronics, Software, Hardware, Communication, Fintech | 113,135.00 TRY |
| Energy: Oil, Gas, Renewable Energy | 97,240.00 TRY |
| Automotive: Vehicle Manufacturing, Automotive Parts | 90,695.00 TRY |
| Pharmaceuticals: Drug Manufacturing, Biotechnology | 78,540.00 TRY |
| Chemicals: Industrial Chemicals, Plastics, Rubber | 76,670.00 TRY |
| Defense and Aerospace: Military Equipment, Aircraft Manufacturing | 117,810.00 TRY |
| Machinery and Equipment Manufacturing: Industrial Machines, Automation | 89,760.00 TRY |
| Construction and Real Estate: Infrastructure, Housing | 82,280.00 TRY |
| Food and Beverage: Packaged Food, Drinks, Meat and Dairy | 75,735.00 TRY |
| Textile and Apparel: Ready-to-wear, Fabric Production | 76,670.00 TRY |
| Retail: Food Retail, Electronics, Clothing Stores | 79,475.00 TRY |
| Logistics and Transportation: Shipping Services, Warehousing | 79,475.00 TRY |
| Agriculture: Crop Production, Livestock | 83,215.00 TRY |
| Restaurant and Food Services: Catering, Fast Food Chains | 78,540.00 TRY |
Frequently Asked Questions about Digital Marketing Specialist Salaries
What is the average salary for a Digital Marketing Specialist in Turkey?
As of August 2025, the average salary for a Digital Marketing Specialist is 93,500 TRY (approximately $2,281 / €1,954).
The salary ranges from a low of 74,800 TRY to a high of 121,550 TRY.
What factors affect a Digital Marketing Specialist's salary?
The main factors affecting the salary of a Digital Marketing Specialist are:
- Years of experience (0-2 years: 57,970 TRY, 5+ years: 141,185 TRY)
- The sector they work in (Technology sector: +21%, Agriculture sector: -19%)
- Company size
- Geographic location (Istanbul: +17%, Other Anatolian cities: -12%)
- Specific skills and certifications
How often are Digital Marketing Specialist salaries updated?
Our salary data is updated on a weekly basis. The last update was on: August 24, 2025
In the last month, 261 people have contributed to our database by sharing their salary information.
Which sectors pay the highest salaries for a Digital Marketing Specialist?
The top 3 highest-paying sectors for a Digital Marketing Specialist are:
- Defense and Aerospace: 117,810 TRY (+26%)
- Technology Sector: 113,135 TRY (+21%)
- Banking and Finance: 103,785 TRY (+11%)
How do Digital Marketing Specialist salaries change by city?
Average salary differences by city are:
- Istanbul: 109,395 TRY (+17%)
- Ankara: 104,720 TRY (+12%)
- Izmir: 99,110 TRY (+6%)
- Other cities: 79,475 TRY (-15%)