How Much Does a Marketing and Brand Manager Earn in Turkey?
According to ElemanBuldum.com data, the average monthly salary for a Marketing and Brand Manager in Turkey is approximately 191,642 TRY as of August 2025. Salaries for this position typically range from a low of 153,314 TRY to a high of 249,135 TRY. The final salary can vary depending on the employees years of experience, the company, and the city of employment.
The Marketing and Brand Manager salary is calculated and published based on salary information shared by job seekers in their resumes and salary figures specified by employers in job postings.
According to August 2025 data, a Marketing and Brand Manager earns an average monthly salary of 191,642 TRY (approximately $4,676 / €4,005).
0-2 Years Experience
118,818 TRY
2-5 Years Experience
191,642 TRY
5+ Years Experience
289,379 TRY
Marketing and Brand Manager Salary Distribution by Year
| Year | Lowest Salary | Average Salary | Highest Salary |
|---|---|---|---|
| 2025 | 153,314.00 TRY | 191,642.00 TRY | 249,135.00 TRY |
| 2024 | 85,855.84 TRY | 107,319.52 TRY | 139,515.60 TRY |
| 2023 | 35,262.22 TRY | 44,077.66 TRY | 57,301.05 TRY |
| 2022 | 19,930.82 TRY | 24,913.46 TRY | 32,387.55 TRY |
| 2021 | 13,798.26 TRY | 17,247.78 TRY | 22,422.15 TRY |
Average Marketing and Brand Manager Salary Differences by City
Salaries for those working as a Marketing and Brand Manager can vary significantly in a large and diverse country like Turkey due to different living conditions and economic factors in each city. While salaries are expected to be higher in major metropolitan areas due to the high cost of living, there may be additional payments or incentives in regions experiencing a shortage of personnel.
| City / Region | Average Salary |
|---|---|
| İstanbul | 224,221.14 TRY |
| Ankara | 214,639.04 TRY |
| İzmir | 203,140.52 TRY |
| Kocaeli, Sakarya, Düzce, Bolu, Yalova | 195,474.84 TRY |
| Edirne, Kırklareli, Tekirdağ | 189,725.58 TRY |
| Trabzon, Ordu, Giresun, Rize, Artvin | 168,644.96 TRY |
| Bursa, Eskişehir, Bilecik | 155,230.02 TRY |
| Aydın, Denizli, Muğla | 166,728.54 TRY |
| Adana, Mersin | 178,227.06 TRY |
| Balıkesir, Çanakkale | 160,979.28 TRY |
| Antalya, Isparta, Burdur | 157,146.44 TRY |
Marketing and Brand Manager Salaries by Sector
This table shows the salary levels for those working as a Marketing and Brand Manager by sector. The salary level varies depending on factors such as the size of the sector, its emphasis on technological advancements, and the company's revenue, sales, export figures, and number of employees. Analyses from the last 3 months show that salaries increase in direct proportion to the company's size and revenue.
| Sector Name | Average Salary |
|---|---|
| Banking and Finance: Commercial Banking, Investment Banking | 212,722.62 TRY |
| Technology: Electronics, Software, Hardware, Communication, Fintech | 231,886.82 TRY |
| Energy: Oil, Gas, Renewable Energy | 199,307.68 TRY |
| Automotive: Vehicle Manufacturing, Automotive Parts | 185,892.74 TRY |
| Pharmaceuticals: Drug Manufacturing, Biotechnology | 160,979.28 TRY |
| Chemicals: Industrial Chemicals, Plastics, Rubber | 157,146.44 TRY |
| Defense and Aerospace: Military Equipment, Aircraft Manufacturing | 241,468.92 TRY |
| Machinery and Equipment Manufacturing: Industrial Machines, Automation | 183,976.32 TRY |
| Construction and Real Estate: Infrastructure, Housing | 168,644.96 TRY |
| Food and Beverage: Packaged Food, Drinks, Meat and Dairy | 155,230.02 TRY |
| Textile and Apparel: Ready-to-wear, Fabric Production | 157,146.44 TRY |
| Retail: Food Retail, Electronics, Clothing Stores | 162,895.70 TRY |
| Logistics and Transportation: Shipping Services, Warehousing | 162,895.70 TRY |
| Agriculture: Crop Production, Livestock | 170,561.38 TRY |
| Restaurant and Food Services: Catering, Fast Food Chains | 160,979.28 TRY |
Frequently Asked Questions about Marketing and Brand Manager Salaries
What is the average salary for a Marketing and Brand Manager in Turkey?
As of August 2025, the average salary for a Marketing and Brand Manager is 191,642 TRY (approximately $4,676 / €4,005).
The salary ranges from a low of 153,314 TRY to a high of 249,135 TRY.
What factors affect a Marketing and Brand Manager's salary?
The main factors affecting the salary of a Marketing and Brand Manager are:
- Years of experience (0-2 years: 118,818 TRY, 5+ years: 289,379 TRY)
- The sector they work in (Technology sector: +21%, Agriculture sector: -19%)
- Company size
- Geographic location (Istanbul: +17%, Other Anatolian cities: -12%)
- Specific skills and certifications
How often are Marketing and Brand Manager salaries updated?
Our salary data is updated on a weekly basis. The last update was on: August 24, 2025
In the last month, 285 people have contributed to our database by sharing their salary information.
Which sectors pay the highest salaries for a Marketing and Brand Manager?
The top 3 highest-paying sectors for a Marketing and Brand Manager are:
- Defense and Aerospace: 241,469 TRY (+26%)
- Technology Sector: 231,887 TRY (+21%)
- Banking and Finance: 212,723 TRY (+11%)
How do Marketing and Brand Manager salaries change by city?
Average salary differences by city are:
- Istanbul: 224,221 TRY (+17%)
- Ankara: 214,639 TRY (+12%)
- Izmir: 203,141 TRY (+6%)
- Other cities: 162,896 TRY (-15%)