How Much Does a Sales and Marketing Director Earn in Turkey?
According to ElemanBuldum.com data, the average monthly salary for a Sales and Marketing Director in Turkey is approximately 149,364 TRY as of October 2026. Salaries for this position typically range from a low of 121,791 TRY to a high of 188,841 TRY. The final salary can vary depending on the employees years of experience, the company, and the city of employment.
The Sales and Marketing Director salary is calculated and published based on salary information shared by job seekers in their resumes and salary figures specified by employers in job postings.
According to October 2026 data, a Sales and Marketing Director earns an average monthly salary of 149,364 TRY (approximately $3,032 / €2,703).
0-2 Years Experience
92,606 TRY
2-5 Years Experience
149,364 TRY
5+ Years Experience
225,540 TRY
Sales and Marketing Director Salary Distribution by Year
| Year | Lowest Salary | Average Salary | Highest Salary |
|---|---|---|---|
| 2026 | 121,791.00 TRY | 149,364.00 TRY | 188,841.00 TRY |
| 2025 | 68,202.96 TRY | 83,643.84 TRY | 105,750.96 TRY |
| 2024 | 28,011.93 TRY | 34,353.72 TRY | 43,433.43 TRY |
| 2023 | 15,832.83 TRY | 19,417.32 TRY | 24,549.33 TRY |
| 2022 | 10,961.19 TRY | 13,442.76 TRY | 16,995.69 TRY |
Average Sales and Marketing Director Salary Differences by City
Salaries for those working as a Sales and Marketing Director can vary significantly in a large and diverse country like Turkey due to different living conditions and economic factors in each city. While salaries are expected to be higher in major metropolitan areas due to the high cost of living, there may be additional payments or incentives in regions experiencing a shortage of personnel.
| City / Region | Average Salary |
|---|---|
| İstanbul | 174,755.88 TRY |
| Ankara | 167,287.68 TRY |
| İzmir | 158,325.84 TRY |
| Kocaeli, Sakarya, Düzce, Bolu, Yalova | 152,351.28 TRY |
| Edirne, Kırklareli, Tekirdağ | 147,870.36 TRY |
| Trabzon, Ordu, Giresun, Rize, Artvin | 131,440.32 TRY |
| Bursa, Eskişehir, Bilecik | 120,984.84 TRY |
| Aydın, Denizli, Muğla | 129,946.68 TRY |
| Adana, Mersin | 138,908.52 TRY |
| Balıkesir, Çanakkale | 125,465.76 TRY |
| Antalya, Isparta, Burdur | 122,478.48 TRY |
Sales and Marketing Director Salaries by Sector
This table shows the salary levels for those working as a Sales and Marketing Director by sector. The salary level varies depending on factors such as the size of the sector, its emphasis on technological advancements, and the company's revenue, sales, export figures, and number of employees. Analyses from the last 3 months show that salaries increase in direct proportion to the company's size and revenue.
| Sector Name | Average Salary |
|---|---|
| Banking and Finance: Commercial Banking, Investment Banking | 165,794.04 TRY |
| Technology: Electronics, Software, Hardware, Communication, Fintech | 180,730.44 TRY |
| Energy: Oil, Gas, Renewable Energy | 155,338.56 TRY |
| Automotive: Vehicle Manufacturing, Automotive Parts | 144,883.08 TRY |
| Pharmaceuticals: Drug Manufacturing, Biotechnology | 125,465.76 TRY |
| Chemicals: Industrial Chemicals, Plastics, Rubber | 122,478.48 TRY |
| Defense and Aerospace: Military Equipment, Aircraft Manufacturing | 188,198.64 TRY |
| Machinery and Equipment Manufacturing: Industrial Machines, Automation | 143,389.44 TRY |
| Construction and Real Estate: Infrastructure, Housing | 131,440.32 TRY |
| Food and Beverage: Packaged Food, Drinks, Meat and Dairy | 120,984.84 TRY |
| Textile and Apparel: Ready-to-wear, Fabric Production | 122,478.48 TRY |
| Retail: Food Retail, Electronics, Clothing Stores | 126,959.40 TRY |
| Logistics and Transportation: Shipping Services, Warehousing | 126,959.40 TRY |
| Agriculture: Crop Production, Livestock | 132,933.96 TRY |
| Restaurant and Food Services: Catering, Fast Food Chains | 125,465.76 TRY |
Frequently Asked Questions about Sales and Marketing Director Salaries
What is the average salary for a Sales and Marketing Director in Turkey?
As of October 2026, the average salary for a Sales and Marketing Director is 149,364 TRY (approximately $3,032 / €2,703).
The salary ranges from a low of 121,791 TRY to a high of 188,841 TRY.
What factors affect a Sales and Marketing Director's salary?
The main factors affecting the salary of a Sales and Marketing Director are:
- Years of experience (0-2 years: 92,606 TRY, 5+ years: 225,540 TRY)
- The sector they work in (Technology sector: +21%, Agriculture sector: -19%)
- Company size
- Geographic location (Istanbul: +17%, Other Anatolian cities: -12%)
- Specific skills and certifications
How often are Sales and Marketing Director salaries updated?
Our salary data is updated on a weekly basis. The last update was on: October 4, 2026
In the last month, 571 people have contributed to our database by sharing their salary information.
Which sectors pay the highest salaries for a Sales and Marketing Director?
The top 3 highest-paying sectors for a Sales and Marketing Director are:
- Defense and Aerospace: 188,199 TRY (+26%)
- Technology Sector: 180,730 TRY (+21%)
- Banking and Finance: 165,794 TRY (+11%)
How do Sales and Marketing Director salaries change by city?
Average salary differences by city are:
- Istanbul: 174,756 TRY (+17%)
- Ankara: 167,288 TRY (+12%)
- Izmir: 158,326 TRY (+6%)
- Other cities: 126,959 TRY (-15%)