How Much Does a Web Marketing Specialist Earn in Turkey?
According to ElemanBuldum.com data, the average monthly salary for a Web Marketing Specialist in Turkey is approximately 101,678 TRY as of September 2025. Salaries for this position typically range from a low of 77,631 TRY to a high of 128,714 TRY. The final salary can vary depending on the employees years of experience, the company, and the city of employment.
The Web Marketing Specialist salary is calculated and published based on salary information shared by job seekers in their resumes and salary figures specified by employers in job postings.
According to September 2025 data, a Web Marketing Specialist earns an average monthly salary of 101,678 TRY (approximately $2,450 / €2,074).
0-2 Years Experience
63,040 TRY
2-5 Years Experience
101,678 TRY
5+ Years Experience
153,534 TRY
Web Marketing Specialist Salary Distribution by Year
| Year | Lowest Salary | Average Salary | Highest Salary |
|---|---|---|---|
| 2025 | 77,631.00 TRY | 101,678.00 TRY | 128,714.00 TRY |
| 2024 | 43,473.36 TRY | 56,939.68 TRY | 72,079.84 TRY |
| 2023 | 17,855.13 TRY | 23,385.94 TRY | 29,604.22 TRY |
| 2022 | 10,092.03 TRY | 13,218.14 TRY | 16,732.82 TRY |
| 2021 | 6,986.79 TRY | 9,151.02 TRY | 11,584.26 TRY |
Average Web Marketing Specialist Salary Differences by City
Salaries for those working as a Web Marketing Specialist can vary significantly in a large and diverse country like Turkey due to different living conditions and economic factors in each city. While salaries are expected to be higher in major metropolitan areas due to the high cost of living, there may be additional payments or incentives in regions experiencing a shortage of personnel.
| City / Region | Average Salary |
|---|---|
| İstanbul | 118,963.26 TRY |
| Ankara | 113,879.36 TRY |
| İzmir | 107,778.68 TRY |
| Kocaeli, Sakarya, Düzce, Bolu, Yalova | 103,711.56 TRY |
| Edirne, Kırklareli, Tekirdağ | 100,661.22 TRY |
| Trabzon, Ordu, Giresun, Rize, Artvin | 89,476.64 TRY |
| Bursa, Eskişehir, Bilecik | 82,359.18 TRY |
| Aydın, Denizli, Muğla | 88,459.86 TRY |
| Adana, Mersin | 94,560.54 TRY |
| Balıkesir, Çanakkale | 85,409.52 TRY |
| Antalya, Isparta, Burdur | 83,375.96 TRY |
Web Marketing Specialist Salaries by Sector
This table shows the salary levels for those working as a Web Marketing Specialist by sector. The salary level varies depending on factors such as the size of the sector, its emphasis on technological advancements, and the company's revenue, sales, export figures, and number of employees. Analyses from the last 3 months show that salaries increase in direct proportion to the company's size and revenue.
| Sector Name | Average Salary |
|---|---|
| Banking and Finance: Commercial Banking, Investment Banking | 112,862.58 TRY |
| Technology: Electronics, Software, Hardware, Communication, Fintech | 123,030.38 TRY |
| Energy: Oil, Gas, Renewable Energy | 105,745.12 TRY |
| Automotive: Vehicle Manufacturing, Automotive Parts | 98,627.66 TRY |
| Pharmaceuticals: Drug Manufacturing, Biotechnology | 85,409.52 TRY |
| Chemicals: Industrial Chemicals, Plastics, Rubber | 83,375.96 TRY |
| Defense and Aerospace: Military Equipment, Aircraft Manufacturing | 128,114.28 TRY |
| Machinery and Equipment Manufacturing: Industrial Machines, Automation | 97,610.88 TRY |
| Construction and Real Estate: Infrastructure, Housing | 89,476.64 TRY |
| Food and Beverage: Packaged Food, Drinks, Meat and Dairy | 82,359.18 TRY |
| Textile and Apparel: Ready-to-wear, Fabric Production | 83,375.96 TRY |
| Retail: Food Retail, Electronics, Clothing Stores | 86,426.30 TRY |
| Logistics and Transportation: Shipping Services, Warehousing | 86,426.30 TRY |
| Agriculture: Crop Production, Livestock | 90,493.42 TRY |
| Restaurant and Food Services: Catering, Fast Food Chains | 85,409.52 TRY |
Frequently Asked Questions about Web Marketing Specialist Salaries
What is the average salary for a Web Marketing Specialist in Turkey?
As of September 2025, the average salary for a Web Marketing Specialist is 101,678 TRY (approximately $2,450 / €2,074).
The salary ranges from a low of 77,631 TRY to a high of 128,714 TRY.
What factors affect a Web Marketing Specialist's salary?
The main factors affecting the salary of a Web Marketing Specialist are:
- Years of experience (0-2 years: 63,040 TRY, 5+ years: 153,534 TRY)
- The sector they work in (Technology sector: +21%, Agriculture sector: -19%)
- Company size
- Geographic location (Istanbul: +17%, Other Anatolian cities: -12%)
- Specific skills and certifications
How often are Web Marketing Specialist salaries updated?
Our salary data is updated on a weekly basis. The last update was on: September 22, 2025
In the last month, 353 people have contributed to our database by sharing their salary information.
Which sectors pay the highest salaries for a Web Marketing Specialist?
The top 3 highest-paying sectors for a Web Marketing Specialist are:
- Defense and Aerospace: 128,114 TRY (+26%)
- Technology Sector: 123,030 TRY (+21%)
- Banking and Finance: 112,863 TRY (+11%)
How do Web Marketing Specialist salaries change by city?
Average salary differences by city are:
- Istanbul: 118,963 TRY (+17%)
- Ankara: 113,879 TRY (+12%)
- Izmir: 107,779 TRY (+6%)
- Other cities: 86,426 TRY (-15%)